AG-USA

Challenge

AG-USA needed a site that could explain a nuanced mission to donors, partners, and the public without overwhelming first-time visitors. Their previous structure buried high-value programs, created copy sprawl, and made updates difficult for staff.

Approach

I led with information architecture and message hierarchy: clearer page intent, stronger section sequencing, and reusable content blocks that staff can maintain confidently. The build prioritized Core Web Vitals, semantic structure, and scalable Next.js patterns so future program pages can launch quickly without redesign work.

Outcome

The new site makes product offering easily accessible, performs better on mobile traffic, and gives the organization a maintainable system for growth. AG-USA now has a stronger reputation

Stack & focus areas

• Next.js App Router
• React Component Architecture
• Sass Modules
• Technical SEO Foundations